New look of the LOTOS service stations
With a view to modernizing and harmonizing our image, in 2015 we gave the LOTOS service stations a new look. All of the LOTOS Optima economy stations and some of the premium locations underwent visual transformation. This involved primarily changes to the colour scheme and to the manner of presenting the LOTOS logotype. The applied solutions will reduce costs of constructing new and renovating the existing service stations. The standardization made it possible to extend the Cafe Punkt food and beverage offering and adjust the stations to meet customer needs, which had a positive impact on sales. These measures were a part of the programme of operational optimization of our service station chain which we embarked upon in 2014.